Fleet Financial IS NOW iLendingDIRECTFleet Financial is now iLendingDIRECT

Englewood, CO – February 15, 2016 – Just 1 year and a half after losing its founder, Fleet Financial emerges bigger, better, stronger – and today with a new look, feel, and brand.  

Fleet Financial, a national finance and insurance marketing firm that focuses on auto refinancing, announced today its rebranding as iLendingDIRECT. A new website carrying its new visual identity was also launched: www.ilendingdirect.com.  

iLendingDIRECT is a market leader providing low‐interest auto loans and end‐of‐lease financing programs directly to consumers, specializing in tailored solutions to customers’ unique financial situations. “The name iLendingDIRECT is a more personal approach to our customers, communicating how much we care. Our new logo symbolizes a smiley face, and reminds us that although financial decisions are serious they can still be fun! Our tagline ‘Smart Financial Solutions’ is indicative of how we serve our customers, not just with their auto loans; we look into our customers’ whole financial world and provide solutions,” said President and CEO Nancy Fitzgerald.

“As a team, we came together to find out who we were and where we were going. What emerged was a strong unified voice on what our core values are,” she added.

FREEDOM is the resounding message in the company’s rebranding. The aggressive growth plan for iLendingDIRECT stays true to this core value: “When we achieve our goal of growing our business as a team, we gain the freedom to grow personally and professionally, and the cherry on top of it all is financial freedom,” Fitzgerald explained.


iLendingDIRECT extends this financial freedom to its customers through its five‐point advantage:

  • GREAT SAVINGS for customers through low interest rates
  • ONE‐STOP SHOP for every financial situation, covering auto‐loan refinancing, company car purchase, auto lease buyout, secured auto title loan, GAP insurance, and auto warranty
  • PEACE OF MIND receive expert loan advice from highly qualified consultants
  • TAILORED SOLUTIONS that address specific needs and means
  • HOLISTIC APPROACH to customers’ financial well‐being


Fleet Financial began in 2006 with a business model to finance the purchase of company cars. With the financial crash just a year after and the historic low interest rates that followed, the company saw the opportunity to go into auto loan refinancing. “Fleet Financial is the brainchild of my husband Patrick Fitzgerald. We grew the company at an unprecedented rate,” Fitzgerald recounted. Patrick died in a cycling accident in 2014, and “what emerged out of the rubble was a company, a team, and most importantly a family determined to stay the course, remain strong, and forge into the future” to carry on their founder’s vision. In 2015, Fleet Financial broke every record in the company’s history by growing 35% in a single year.

"I am confident that this will be an exciting new era for Nancy and her company. After the tragic death of her husband Patrick, Nancy used her leadership skills and her passion to build an exceptional management team," commented by Mike Pither, President of Lease Plan USA.

Today, iLendingDIRECT remains true to its vision of transforming the auto industry – the way you purchase, refinance, and protect your vehicle. Continuing to build on our platform, by adding new credit union partners and creating wider market penetration has paved the road for bigger plans ahead. iFleetDIRECT and iPartnersDIRECT are but two of the innovations the company has in store for 2016.

“Fleet Financial has been a valuable partner of Westlake for many years and we are excited about this major milestone. We look forward to building upon our partnership with iLendingDIRECT,” said Ian Anderson, Group President of Westlake Financial.

Fitzgerald ended by saying, “Fleet Financial will always be our parent company, just as Patrick will always be our inspiration. Those are our roots from which we will grow. iLendingDIRECT is our fresh start, and will be even better because iLendingDIRECT has our Fleet family guiding it and holding it up – its foundation is solid and strong.”

About iLendingDIRECT

iLendingDIRECT is a national Finance and Insurance marketing firm that focuses on Auto Refinancing. We offer smart financial solutions with the customers’ well‐being in mind – committed to setting our customers up for success by saving them money and educating them about what is best for their particular financial situation. 

For more information on iLendingDIRECT services, visit www.ilendingdirect.com.

Pin It

How We Do It

Our partnerships with numerous banks and credit unions allows us to offer some the most competitive rates in the industry—as low as 2.49%!
We have smart solutions for every financial situation. We help you refinance your car loan, buy your company car, buyout your auto lease,
Our expert loan consultants will guide you every step of the way so you won't have to spend hours researching for the right loan or
Our loan consultants always consider your unique situation and create solutions that match your needs. They find the best possible interest
Not only do we conduct an overall financial review and look at your total monthly expenses, but we can help you better manage your auto loan with us as well as your auto insurance and credit card debt! So, what is the iLendingDirect Advantage? It’s peace of mind knowing you’re saving money and time while getting support from experts that care about you and your needs. Whether you need financing solutions to achieve greater savings, obtain cash back to do more in life or require solutions to protect your assets in case of an accident.

Video News