iLendingDIRECT Named BBB Torch Awards 2018 Winner

We are proud to announce that iLendingDIRECT has been named the winner of the 2018 Denver Better Business Bureau® Torch Awards in celebration of fair, honest, and ethical business practices. The Torch Awards are the highest honor granted by the BBB to companies that go above and beyond to conduct themselves with integrity and prioritize our customers’ needs.

iLendingDIRECT was up against two other impressive companies in the Large Business category, Larson Tax Relief and Plumbline Services. Watch the video:

What is the Better Business Bureau looking for?

First, let us extend a huge congratulations to all of the finalists for the Torch Awards. Just by naming these companies finalists, the BBB has recognized their commendable dedication to ethics in business. So, what qualities define a Torch Award finalist or winner? Take it straight from the BBB:

Encouraging and supporting ethical business practices is a key purpose of the Better Business Bureau. The Torch Award is the most prestigious honor the BBB can present to a business. Being a recipient indicates that the business not only believes in the high standards promoted by the BBB, but also consistently acts on them and continuously integrates them into daily practices.

For the Better Business Bureau, conducting business honestly and respectfully goes much deeper than simply following the rules; companies that treat ethics as a core value, demonstrate integrity at every level, and hire employees with shared principles stand above the rest. The Torch Award process examined company leadership, communication, unity, performance, employment practices, community contributions, and more. We are so proud to have excelled in our evaluation and honored to be named a Torch Award winner by the Better Business Bureau serving Greater Denver and Central Colorado.

iLendingDIRECT at BBB Torch Awards 2018

iLendingDIRECT 2018 BBB Torch Award Winner

What Makes iLendingDIRECT a BBB Torch Award Winner

At iLendingDIRECT, we live and breathe our core values, each of which stem from our leadership’s desire to do the right thing and help others. In order to assist our customers, we must have the utmost integrity—there’s no room for dishonesty or deception when we are dealing with personal finances. We respect our customers and put their needs above our profits—if a certain loan term or interest rate will ultimately harm our customer’s financial wellbeing, we don’t recommend proceeding, even if it means we lose a deal.

  • INTEGRITY – Keep it 100 even when no one is looking.
  • FREEDOM – Live the way you want and do you!
  • FAMILY – What matters most.
  • RESPECT – Treat others the way you want to be treated, unconditionally.
  • ALL-IN – Give 100%, 100% of the time!

These core values are painted on the pillars in our building as a daily reminder to stay true to our vision and mission. Our team goes above and beyond to embody this approach, and we are so thankful for the family that we have built here. They are the real reason that we are a BBB Torch Award winner; each and every day, our team abides by a commitment to excellence for our customers. We asked a few staff members to explain why ethical business practices are important to them:

Stephanie Meinerz, VP of Operations, iLendingDIRECT

A compliance program is established to avoid violating laws and regulations, thus protecting the company. I believe our program goes far beyond that. Instead of asking employees to obey policies and procedures, iLendingDIRECT prefers they adhere to and share in our values to understand what they are doing and why. As an executive, it makes me proud to represent a company that is transparent, honest, and overachieving on behalf of our customers.
– Stephanie Meinerz, VP of Operations

Timothy Yuan, Loan Consultant, iLendingDIRECT

On a day-to-day basis, we deal with a lot of sensitive information as loan consultants. It’s up to all of us to be honest, trustworthy, and reliable for our customers. If we want to help them save money, they have to believe in our business. We hold each other accountable and there truly is a culture built around integrity. It feels good to work somewhere that genuinely helps people and doesn’t cut corners or put our customers at risk.
– Timothy Yuan, Loan Consultant

Tabetha Farmer, iLendingDIRECT

As the Director of Customer Service, I have the privilege of monitoring our high ratings, reviews, and recommendations and conducting customer experience interviews. Every time I read them, I feel great pride to work for an organization with such high integrity and family values. The overwhelming amount of positive customer feedback is a testament to how we treat people—because at iLendingDIRECT, we are families helping families.
– Tabetha Farmer, Director of Special Ops

At iLendingDIRECT, we help people save money by refinancing their auto loans. In order to do this for a customer, we need to understand sensitive personal and financial information, like credit score, income, and debt. Establishing trust with our customers is absolutely essential to ensuring that they feel comfortable working with us to improve their financial health. The Better Business Bureau is an essential partner to our company. Our A+ rating and nearly 5-star average customer review are often key to earning the trust of our customers and backing their referrals to friends and family. We are thrilled to be able to cite winning the prestigious BBB Torch Award for credibility and sincerity in our mission to protect and empower through education, innovation, and smart solutions.

iLendingDIRECT BBB A+ Rating


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iLendingDIRECT is a leading provider of automotive refinance solutions. We offer nationwide auto refinance lending, cash out loans, lease buyouts, company car buyouts, GAP Waivers, and Vehicle Service Contracts. Leveraging a robust network of banks and credit unions across the country, iLendingDIRECT saves customers an average of $112 a month, totaling thousands of dollars over the life of the loan!

Our team of expert loan consultants will guide you through your loan experience; we have an experienced staff that pride themselves on educating our customers so that the best decision is made when financing or refinancing an automobile. Your financial health is our number one priority. Get started saving money today!